May 26, 2016

GoDaddy launches Flare – an app centered on business ideas

Social App aims to get people to share, gather feedback and refine ideas within a trusted community

GoDaddy today launched Flare, a community-based app that helps bring business ideas to life. The company claims that Flare empowers people to share ideas and get guidance from friends, fellow entrepreneurs, and experts in a fun and collaborative way, providing an immediate resource to receive feedback and drive new concepts or ideas forward.

In a recent survey conducted by GoDaddy, 67 percent of respondents reported having come up with a concept for a business, product or service, but only 15 percent actually pursued it. The biggest barriers for not taking action: people didn’t know what to do next (30 percent) and fear/self-doubt (15 percent). Nearly 55 percent said they regret not taking the next step with an idea.

“Everyone has ideas, but too often they don’t go anywhere,” said Rene Heinsberg, vice president of Emerging Products at GoDaddy. “We created Flare because we recognized the need for a community where people can get impartial feedback on ideas and connect with others to help them turn those ideas into something meaningful. Whether you’ve just had a fleeting thought and want to explore where you might be able to take it, or you’ve been dreaming of creating your own business your whole life, Flare is the first place to go for someone that wants to take the next step.”

GoDaddy says that Flare gives people the opportunity to share their knowledge in a given field or discipline with others seeking advice. By supporting a concept, advisors can play an active role during its developmental journey. Followers can also pledge to be a future customer, providing a valuable signal to the entrepreneur about demand and marketability of his or her new product or service.

Flare is available on the Apple App Store. It will launch in June on Google Play for Android devices.

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