Magento Commerce, the cloud digital commerce platform, today announced that it has acquired RJMetrics, an analytics platform for online businesses. The Magento platform will now include a native solution enabling merchants to better understand and optimize their commerce business based on data and insights.
The new solution will be marketed as Magento Analytics which claims to make analysis for data reporting easy for non-technical business units.
Mark Lavelle, CEO of Magento Commerce said :
Big data and analytics are now table stakes for merchants who want to find new customers, increase order value and enhance loyalty.
The combination of RJMetrics and our global ecosystem of Solution Partners will provide our joint customers (…) and the diverse portfolio of Magento merchants with cutting-edge analytics that keep them ahead of the competition.