October 20, 2016

Reports: Amazon to introduce broadband services in the UK

Sources say that Internet services will soon be offered as part of Amazon Prime

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According to various sources and reports, Amazon is considering the addition of broadband to its list of offerings on its premium subscription service called Amazon Prime.

Reports say that the online retail company is planning to become an Internet service provider in Europe. They further indicate that the service will be launched in Britain and Germany, rather than the US, as both countries have rules that make it easier for newcomers to offer broadband.

Information regarding when the broadband service might launch or how much it could cost is undisclosed. However, Amazon Prime’s video service currently costs £5.99 ($7.35) a month, while its full subscription offering is £79 ($96.87) a year. The Internet service addition could become a part of the Prime deal, which currently includes free two-day shipping, cloud storage, film and TV, music and e-books, or may be heavily discounted.

The move comes as Amazon continues its attempts to sign more customers up to its Prime subscription services.