June 21, 2018

Cloudinary launches Digital Asset Management solution for developers and marketers

The launch aims to bridge the gap between managing and delivering digital assets so as to streamline workflows and optimize user experience.

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Cloudinary have unveiled their Digital Asset Management (DAM) solution for developers and marketers in order to shorten the management and delivery time of digital assets on the cloud. With this launch, Cloudinary seeks to streamline workflows and optimize user experiences for businesses leveraging the power of AI (Artificial Intelligence).

According to Cloudinary, organizations are looking at sophisticated cloud-based tools to facilitate collaboration among team members. They say that with these tools, businesses aim to streamline their workflows in a bid to reduce turn-around time and bring in efficiency.

By launching their DAM solution, Cloudinary say that enterprises hosting their digital assets on the cloud can accelerate the time taken to manage and deliver important properties like images, videos, etc. They say that enterprises will be able to provide end-to-end solutions across various cloud architectures smoothly.

Speaking about the features, Cloudinary say that the product’s APIs and integrations will allow enterprises to use CMS (Content Management Systems) and project management systems to simplify the delivery process of assets. They say that its advanced search and AI-based content analytics will enable customers with automatic tagging of images and videos to make the library easy to browse.

Speaking about the launch, Itai Lahan, Co-founder and CEO, Cloudinary, commented:

Companies understand the power of visual and interactive experiences for creating better user engagement, but struggle to deliver them due to the complexities that exist within today’s fragmented digital media ecosystem.

We set out to address those shortcomings with our latest offering so brands can stay focused on executing compelling and personalized online and mobile experiences. We’re thrilled with the customer response to date and look forward to adding new features and integrations over the coming months.

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