May 18, 2016

Bitly to Generate HTTPS Links for All Bitly Branded Domains

Move aims to boost encryption and security as Bitly ingests more than 12 billion clicks per month.

Bitly, the world’s leading link management platform, today announced that the company is generating SSL certificates for more than 40,000 Bitly branded domains used by marketers to create links and share content across the channels, devices, and networks. All links created through the platform will now be secure HTTPS links.

Bitly processes data associated with more than 12 billion clicks per month, leading to massive troves of intelligence for marketers to better connect with consumers and make informed business decisions.

“Bitly is a major part of the digital ecosystem—one-third of the world’s population clicks on our links each month. Our upgrade will create a more secure Internet for our customers, and will specifically help our customers build trust with their users,” said Matt Thomson, CPO at Bitly. “This move is a stand against malicious internet activity and its negative impact on good customer experience. We look forward to joining other platforms to improve digital security measures around the world.”

All newly created HTTPS links will have SSL certificates efficiently created by Bitly through a partnership with LetsEncrypt and upgrades to modern browsers. Bitly will manage all link maintenance on behalf of the branded domain customers, allowing them to continue to focus on business matters and their own customers.

This partnership is especially important for Bitly branded domains that facilitate any type of transactions on behalf of customers. According to a recent survey by Ponemon Institute on behalf of Ghostery, it is estimated that the top 100 internet retailers in the United States lose $310 million annually due to customer attrition caused by mixed content warnings.

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