Software giant Oracle has boosted its ‘Oracle Marketing Cloud’ for sales teams by driving data integrations between Oracle Eloqua and 6sense, Demandbase, LookBookHQ (now Pathfactory) and Mintigo to fetch powerful insights. With this move, Oracle aims to allow sales teams to identify high potential deals in a bid to close them faster.
According to Oracle, understanding customer behavior gives sales personnel a competitive edge when it comes to conversions. They also claim that by leveraging on AI (Artificial Intelligence) drawing insights and customer data will allow them to differentiate themselves from competitors.
In a bid to provide sales teams with this advantage, Oracle say that boosting Eloquoa a cloud-based marketing platform with 6sense was necessary. Speaking about this move in detail, Amar Doshi, Vice President of Product, 6sense, commented:
Understanding as much as possible of an account’s behavior provides a competitive edge to sales organizations to convert pipeline to revenue.
Many of our customers that use Oracle’s Eloqua Profiler and rely on 6sense AI have asked for an integrated experience to support their account-based marketing and sales efforts. We’re excited to be a part of this customer-driven initiative for B2B companies.
Oracle say that the integration of Oracle Eloqua with LookBookHQ will provide sales teams with a full summary of content engagement ‘after clicking’ i.e. sessions, time spent etc. Whereas the integration with Mintigo, Oracle say, will enable sales teams to learn, discover and engage their prospective buyers in personalized ways at scale.
Speaking about the integration with Mintigo, Atul Kumar, Chief Product Officer at Mintigo, commented:
Prospecting is hard and the current CRM solutions do very little to enable sellers to engage their prospective buyers intelligently.
Understanding who is in-market to buy, why, when and how you should engage them is critical in achieving positive outcomes. This is what Oracle Eloqua Profiler and Mintigo’s Sales Coach 360 delivers to sales.
In closing, Oracle added that more of these integrations are in the pipeline.