GoDaddy, the world’s largest domain name Registrar, and ShopClues, a managed marketplace in India, announced a strategic partnership to help small businesses listed on ShopClues establish their web identities with domains from GoDaddy. Through this partnership, ShopClues merchants can now direct visitors to their ShopClues listings page using a domain name from GoDaddy with just a single click.
ShopClues claims to have over 400,000 merchants on its marketplace that ship 3.5+ million items every month. With domains from GoDaddy, ShopClues merchants can now drive potential customer web traffic directly to their page listed on ShopClues and at the same time, building their online identity and brand with a distinct domain name from GoDaddy.
The ability to drive traffic to their specific page using a short and memorable URL, presents merchants with the ability to offer promotions and better target its customers with their own website address via a link as the ‘call-to-action’.
“Our focus is to enhance our merchants’ visibility on the Internet and facilitate their growth. Our partnership with GoDaddy will help empower our seller base in building a unique brand image. The partnership will further help our customers discover and purchase products from sellers with ease”, said Sanjay Sethi, Co-founder and CEO of Shopclues.
“With internet penetration at an all-time high in India, more and more small businesses are coming online to tap the huge e-commerce opportunity,” said Rajiv Sodhi, Vice President and Managing Director, GoDaddy India and Australia. “Small businesses selling their products through the e-commerce platforms, often get lost in the huge marketplace with thousands of listed sellers. We are delighted to announce this partnership with ShopClues to provide its merchants with an online address that represents their individual brand.”