August 6, 2016

Zeta Interactive acquires Acxiom’s email services unit

The enterprise SaaS company claims this acquisition will help it accelerate its data-driven marketing activities

Zeta Interactive, the SaaS-based marketing cloud provider announced this week that it has acquired Acxiom’s email services unit, Acxiom Impact. With this acquisition, Zeta Interactive says that they will now have more than 1,300 employees operating in 25 offices across four continents.

The company claims that combining with Acxiom Impact transforms them into a top-tier player in the marketing cloud sector. The combined company will work with brands in varied verticals, including retail, financial services, communications, automotive and insurance, among others.

David A. Steinberg, CEO and Co-Founder of Zeta commented on the deal :

Adding Acxiom Impact’s highly-rated technology and world-class professional and managed services into Zeta’s world-class platform is a game-changer not only for us as a company, but also for the marketplace.

Together, we provide a top-rated self-service offering and become the dominant player in Managed Services.

Zeta say that this acquisition is the largest in its history and builds on the company’s 2015 purchase and integration of eBay Enterprise’s CRM division, encompassing an enterprise grade ESP and Data Services business.

David Bonalle, Acxiom Impact’s General Manager said :

I’m delighted to take the next step in the evolution of Acxiom Impact. This acquisition is a great opportunity for our associates, our partners and, especially, our clients.

Zeta is the perfect fit.

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