Cloud-based pricing company Vendavo have acquired SaaS (Software-as-a-Service) pricing software provider Navetti AB in a bid to provide intelligent pricing solutions to customers. With this acquisition, Vendavo aims to reduce the time taken by B2B customers to reach their business goals by leveraging Navetti AB’s software.
According to Vendavo, companies need to keep changing with customer buying preferences and needs. They say that in order to do the same, companies also have to align their pricing strategies time and again.
By acquiring NavettiAB, Vendavo claim that they will be drastically reducing customers’ time-to-value, the difference between the time taken to reach crucial business goals. They say that Navetti’s software will be integrated into Vendavo’s commercial excellence platform to provide customer value-focused strategic price management with cloud-based reporting and analytics.
Speaking about the acquisition, Bruno Slosse, President and CEO at Vendavo, commented:
Now more than ever, companies must keep up with rapidly changing market conditions and customer buying preferences.
Prices must intelligently weigh internal and external factors in real-time and identify the optimal price point for enhanced profitability and customer retention. The addition of Navetti further delivers on this vision.
Navetti AB are excited to open up to newer market opportunities after this acquisition deal. Addressing this, Andreas Westling, CEO, Navett AB, said:
Combining our powerful yet easy-to-use pricing solutions that focuses on international pricing operations with Vendavo’s excellent reputation and market presence is very exciting.
This will open up new markets for the technology and create new possibilities, especially within CPQ, for existing Navetti customers as well.