Radix, a Registry Operator for a variety of domain extensions, took over the .FUN Registry Agreement from Oriental Trading Company. According to ICANN records, the shift of authority took place on October 4.
Oriental is a party supplies company owned by Warren Buffett’s Berkshire Hathaway who won .FUN in a private auction in April last year. They beat Google and .BUZZ operator DotStrategy in the auction.
The original application for .FUN stated that it would be :
(…) an authoritative Internet space for OTC, its affiliates and partners where OTC can develop an unlimited number of domain names dedicated and relevant to “fun” and to provide Internet users with content, services and products they need, while being assured of brand authenticity.
Sandeep Ramchandani, Head of Business, Radix said :
.FUN will be operated in a completely unrestricted manner, the same as its other gTLDs.
He also added that .FUN will be Radix’s first three letter gTLD. Radix already runs zones such as .ONLINE, .SITE and .SPACE.