Neustar, the registry for .NYC has announced its first official .NYC premium domain name auction which is scheduled from 24th to 27th October. Neustar has partnered with the the City of New York for the launch of this event.
The registry claims that New Yorkers in the City’s five boroughs will gain exclusive access to twenty premium domain names in the .NYC extension. These domain names are considered rare and are associated with real estate, interior design, construction, gardening and home improvement. Only businesses, organizations and individuals with a physical address in the five boroughs are eligible to register these premium .NYC domain names.
Neustar says that .NYC extension is the largest of the geographic TLDs to have launched with over 78,600 registrations since General Availability commenced in October 2014.
Jeff Merritt, Director of Innovation, City of New York said :
With the release of these new premium domains, New Yorkers across the five boroughs will all have the opportunity to own and develop a piece of the City’s most valuable digital real estate.
It has been announced that there will be no minimum reserve price set at the auction. Small businesses, start-ups, organisations and individuals from every borough can participate equally in the auction process.
Sean Kaine, Vice President of Registry Services, Neustar said :
(These Domains) are especially valuable because of their category-defining keyword relevance, their power to draw global traffic through search engine visibility, and their ability to connect the registrant to New York City, the world’s strongest and most prestigious city brand.