January 29, 2018

Donuts and Sedo collaborate to make super premium domains available

The alliance aims to provide Sedo’s customers and partners with Donut’s premium gTLDs along with renewal and sales support through SedoMLS.

New gTLD giant Donuts has partnered with domain marketplace Sedo in a bid to make the former’s super-premium domain inventory available on Sedo’s platform SedoMLS. The terms of the collaboration state that, Sedo will gain access to Donut’s 200 new and premium gTLDs including bitcoin.money, fake.news, credit.repair and clean.energy.

According to Donuts, Sedo’s MLS will provide them a huge platform to promote their premium new gTLDs. Explaining the advantage this partnership promises, Matt Overman, Senior Vice President of Sales, Donuts Inc., said:

We’ve already had great traction with Sedo, which is why we think SedoMLS is an ideal platform for providing buyers access to our platinum inventory of names. Collaboration with Sedo and their huge network of registrar partners means more eyes on these domains, which we hope will drive greater awareness and more sales of our platinum inventory.

Sedo say that in a addition to the premium domains, they will also allow their customers and partners to list these domains for sale via their SedoMLS network. They further added that this will allow their partners and customers to ramp up the adoption of these premium domains.

According to Sedo, this barter is beneficial for both parties who are looking to make the most of this premium category. Emphasizing this, Tobias Flaitz, Chief Executive Officer of Sedo, commented:

We’re excited to offer the Donuts platinum inventory and to showcase our support of tiered pricing, which is now available to all participating SedoMLS registrars and our distribution partners.

This is a win-win-win for registries, buyers, sellers and domainers alike. We believe Sedo is the only provider to offer these services and with Donuts being an industry leader in making its inventory more readily available, this paves the path for other registries to come on board in this capacity, too.

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