UAE-based cloud solutions provider eHosting DataFort (eHDF) have acquired cloud company LiveRoute to accelerate their business expansion in the Middle East. With this acquisition, eHDF will be strengthening their product portfolio with LiveRoute’s public cloud offerings and offer managed hosting services to customers.
According to eHDF, the rate of cloud adoption, especially public cloud, has increased in the Middle East. They say that with this boost in demand for cloud products, customers are open to more options are and willing to experiment with security, infrastructure and hosting products.
By acquiring LiveRoute, eHDF believe that they will gain access to the former’s cloud-native customers and provide a wide range of services right from infrastructure, security, public cloud and managed hosting. They say that this approach will help the cloud solutions provider strengthen their product portfolio and speed up their business growth in the UAE.
Yasser Zeineldin, CEO of eHosting DataFort and General Manager of LiveRoute, commented:
By acquiring LiveRoute, eHDF will gain access to key end-users who are making progress in their Cloud journeys and focusing on Microsoft application workloads. This well-timed and strategic acquisition of LiveRoute, complements both our business models with respect to Public Cloud and Microsoft application workloads.
LiveRoute, a provider of public cloud services says that the penetration of global players like Microsoft and AWS is responsible for the cloud market boom in the Middle East. They claim that as a result of this boom, LiveRoute and eHDF will easily be able to cross-sell cloud products to customers.
Zeineldin further added:
eHDF’s investment in compute infrastructure and footprint of top-tier Data Center facilities in the country will enable LiveRoute’s client base the option of using Managed Hosting, Private and Hybrid Cloud services.
With this acquisition, eHDF will continue to expand its Public Cloud portfolio and will be better positioned to help regional enterprises invest in digital platforms and new business models.
Industry experts opine that the Public Cloud services in the Middle East and North Africa region is expected to reach USD 2 billion by 2020. It will be interesting to see how public cloud players like Microsoft, who are launching a data storage facility in the Middle East next year take this market forward.