Small and Medium Enterprises Account for 97% of Businesses in Asia, Where Company Will Offer Localized Products and Support
GoDaddy, the technology provider has today launched in 11 Asian markets, bringing its suite of cloud-based products and customer care to millions of small and medium enterprises (SMEs) across the region.
With the launch of 11 new markets, GoDaddy is now in a total of 10 languages and 14 markets across Asia, including: Hong Kong (English and Traditional Chinese), Indonesia, Japan, Malaysia (English and Malay), Philippines (English and Filipino), Singapore (English and Simplified Chinese), South Korea, Taiwan, Thailand, and Vietnam.
“Asia is home to one of the largest, most vibrant small business communities in the world,” said GoDaddy CEO Blake Irving. “As Internet growth and smartphone adoption continue to accelerate across the region, it’s important that these businesses are able to create strong digital identities that will help them achieve their goals and compete online. GoDaddy is committed to providing the products and services that will enable Asia entrepreneurs to easily start, confidently grow and successfully run their own ventures.”
Small and medium enterprises serve as the economic backbone in Asia. SMEs account for over 97% of all enterprises and employ over half of the workforce across APEC economies1. At the same time, more people in Asia are utilizing the Internet and connected devices to stay informed and make purchases. 72% of people in Hong Kong access the Internet daily and 74% use a smartphone2; 81% of people in Singapore access the Internet and 88% use a smartphone3. Overall, Internet growth across Asia has grown 1,319% between 2000-20154.
The impact of creating an online presence for small businesses can be significant. A RedShift Research survey of 1,000 very small businesses in Hong Kong and Singapore that built websites for their ventures found that 45% saw their business increase by 25% or more.