February 21, 2017

Flipkart switches to Microsoft for cloud services

The companies have joined forces to enhance online shopping in India

Today, Microsoft and Flipkart have announced a strategic partnership where Flipkart will adopt Microsoft Azure as its exclusive public cloud platform.

Microsoft CEO Satya Nadella and Flipkart CEO Binny Bansal announced the news at an event in Bangalore this morning. The companies say that they have collaborated to provide consumers in India with an enhanced online shopping service.

Nadella said:

At Microsoft, we aim to empower every Indian and every Indian organization with technology, and key to this is forging strategic partnerships with innovative companies like Flipkart.

Combining Microsoft’s cloud platform and AI capabilities with Flipkart’s existing services and data assets will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences.

Flipkart says that Microsoft Azure will ultimately add a layer of advanced cloud technologies and analytics to Flipkart’s existing data centers. Through the partnership, Flipkart will use the artificial intelligence, machine learning and analytics capabilities in Azure to optimize its data for innovative merchandising, advertising, marketing and customer service.

Bansal added:

Flipkart has always been committed to its vision of transforming commerce in India through technology.

Given Microsoft’s strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers.

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