January 2, 2017

Donuts extends domain protection service

The service has been extended until March 2017 with a delay in its price hike

Donuts has announced that it has extended the availability of its legacy domain protection service. DPML is a service from Donuts that allows trademark owners to protect their marks and related labels (an “exact match” or “contains” label) across all of Donuts’ new gTLDs.

At the time of release, the Domains Protected Marks List (DPML) service was used by Fortune 500 brands such as Verizon, Apple, HP, Microsoft and Amazon. DPML Plus, an enhancement to Donuts’ legacy service, also released in September was scheduled to be available until 31 December 2016 and the price of the legacy DPML service was supposed to increase by Jan 2017.

This week, Donuts announced that DPML Plus will remain available until 31 March 2017 and the legacy DPML subscription prices will remain at current levels until 31 January 2017 due to strong demand for the service. This means that there is additional time for brand owners that utilize the legacy service to renew subscriptions prior to the price increase.

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