February 21, 2018

.BLOG to allow registration under 26 sub-domains

The move aims to democratize new gTLDs in a bid to increase its awareness and usage.

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New gTLD .BLOG’s registry KKWIT (Knock Knock Whois There) has partnered with its parent company Automattic to allow registration under 26 sub-domains for  .BLOG . With this alliance, both companies aim to promote new gTLDs in a bid to increase awareness and adoption rate of new sub-domains.

KKWIT say that initially, they had reserved a considerable amount of domain names back in 2016. But with the rise of small-medium businesses in health, fitness, music and other industries, KKWIT say that allowing professionals to register the domains at the second level makes sense.

The registry say that they will release art.blog, music.blog, photo.blog, poetry.blog and video.blog for artists. They also said that they will be catering to professionals belonging to business, law, political sciences, health and fitness industries by allowing registration for sub-domains like business.blog, politics.blog, health.blog, law.blog and finance.blog.

In addition to this, KKWIT say that they will also allow registrations under sub-domains promoting travel, lifestyle, fashion and other such categories.  To promote these categories, KKWIT say that they will be allowing registrations under  car.blog, game.blog, home.blog, fashion.blog and food.blog sub-domains.

They also stated that they will be releasing sub-domains for science lovers, scientists and coders like code.blog, tech.blog and science.blog.

Explaining the imminent release of the subdomains, a spokesperson for KKWIT said:

The ability to get online easier is critical to making the web a better place and plays a significant role helping Automattic strive towards their mission of democratizing publishing to the web.

For KKWT and other registries offering new top-level domains (TLDs) like .blog, having Automattic offer free sub-domains creates an unprecedented awareness opportunity that will help change the way people view and use new TLDs.

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