Tech giants AWS and Salesforce have expanded their global alliance with a data sharing deal wherein the users of their cloud-based products will be able to safely migrate critical information. As per the terms of the deal, AWS and Salesforce seek to simplify IT complexities for CIOs by driving business value faster for their clients.
AWS say that a vast majority of the enterprise segment deploys their workload to the cloud. They say that this segment utilizes AWS products to build applications and integrate Salesforce’s cloud platform to build and manage customer relationships.
However, AWS say the information that had to be shared between the two services (AWS and Salesforce) faced issues with respect to data security. With this data sharing deal, AWS claim that the new links built between the cloud service firms will allow safe passage of mission-critical information.
As a part of this alliance, AWS and Salesforce will deliver the following integrations through a highly secure and trusted framework for connecting the Salesforce Platform with AWS PrivateLink and Amazon Connect:
1) AWS PrivateLink integration with Salesforce APIs- To allow SaaS application developers to offer private endpoints as an add-on option for accessing their service,
2) AWS integration with Salesforce Platform Events- To enable mutual customers to publish and subscribe to Salesforce Platform Events in AWS with ease, and
3) Integration with Amazon Connect for Salesforce Service Cloud- To build highly dynamic, AI-driven, self-service voice experiences with IVR, CRM and customer community.
Bret Taylor, President and Chief Product Officer, Salesforce, commented:
Salesforce’s growing strategic relationship with AWS is fueled by a shared commitment to customer success. Our newest integrations will empower CIOs to securely share and synchronize data across two of the world’s most trusted cloud platforms to accelerate their digital transformation.
Industry experts opine that this alliance will bridge the gap for the users of both services and facilitate smooth functioning of data between the two platforms. It looks like Salesforce are making the right moves in the cloud market by consolidating their alliances with players like AWS as well as Google for data analytics.