Software giant Adobe is all set to acquire e-Commerce facilitator Magento in a USD 1.68 billion deal. With this acquisition, Adobe will be integrating Magento’s Commerce Cloud with their Experience Cloud to deliver a single platform, serving B2B and B2C customers worldwide.
According to Adobe, Magento have catered to online businesses all over the world quite effectively. They say that Magento’s platform brings digital commerce, order management and predictive analytics intelligently into their cloud platform.
Adobe claim that cloud-enabled shopping experiences are the future and falling in line with this vision was necessary. They also say that this experience will be made richer by leveraging AI (Artificial Intelligence), something which Adobe have been working on for a long time.
With this acquisition, Adobe say that Magento will simplify order orchestration for both physical as well as digital goods across a wide range of industries. Speaking about the deal, Brad Rencher, Executive Vice President and General Manager, Digital Experience at Adobe, commented:
Adobe is the only company with leadership in content creation, marketing, advertising, analytics and now commerce – enabling real-time experiences across the entire customer journey.
Embedding commerce into the Adobe Experience Cloud with Magento enables Adobe to make every moment personal and every experience shoppable.
Magento say that it was their shared vision for a great customer experience that brought them and Adobe together. Explaining this in detail, Mark Lavelle, CEO at Magento, said:
Adobe and Magento share a vision for the future of digital experiences that brings together Adobe’s strength in content and data with Magento’s open commerce innovation.
We’re excited to join Adobe and believe this will be a great opportunity for our customers, partners and developer community.
In closing, Adobe added that the acquisition deal is expected to close in the third quarter of 2018, subject to regulatory approvals and customary conditions.