July 31, 2018

Verisign launches קום. domain name for Hebrew market

The launch aims to boost businesses and individuals connect with customers using the local language.

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Domain facilitator Verisign have launched קום. (which means ‘to rise’ in English) domain name to connect businesses and individuals with customers using the Hebrew language. With this launch, Verisign aims to help organizations build trust and credibility within Hebrew speaking community, grow their business and expand their customer base.

Verisign claim that internet as a service has penetrated into the deep pockets of Israel, triggering a huge demand for domain names in their native language. They say that a survey conducted by them in Israel last year revealed that 69% of small-medium business users would prefer registering a fully Hebrew domain name.

After analyzing this response, Verisign concluded that they should put themselves into action and release a Hebrew domain name to help the SMB community in Israel connect with local customers. This move, Verisign believes, will help businesses in Israel redirect users and potential customers to the social media pages and e-Commerce websites of the businesses to drive trust, engagement and profitability.

In a statement released by Verisign, the spokesperson for the domain facilitator commented:

Registering a קום. domain name can help companies build their credibility, grow their business and expand their customer base. Moreover, registering a Hebrew domain name in קום. can help make business and individual website addresses easier to type and remember for native Hebrew speakers.

According to Verisign, the Sunrise period for קום. is open from July 30, 2018 through Sept. 4, 2018. They say that after the Sunrise Period, there will be a Priority Access Program Period for קום. – an exclusive registration period during which eligible .COM registrants will have the exclusive right to register second-level domain names.

The spokesperson added:

Prospective registrants who wish to register a domain name during the Sunrise Period for קום. must have a valid Signed Mark Data (SMD) file from ICANN’s Trademark Clearinghouse at the time of registration. All registrations during the Sunrise Period will be processed on a first-come, first-served basis.

In closing, the domain name provider added that the Land Rush period to register the domain name will commence from Oct. 2, 2018, through Nov. 4, 2018. This period will be followed by general availability which shall begin from Nov. 5, 2018.

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