July 13, 2018

Snowflake’s cloud data warehouse expands beyond AWS to Azure

The expansion aims to reach out to a larger number of customers implementing data analytics in the cloud.

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Tech startup Snowflake Computing are poised to expand by making their cloud data warehouse platform available on Microsoft Azure. With this expansion, Snowflake seeks to reach out to a large set of consumers that are leveraging the power of data analytics in cloud environments.

Snowflake Computing say that cloud data warehousing is gaining prominence ever since organizations have realized the impact it could have on business. They believe that by managing large volumes of data in the cloud, organizations can extract deep insights that can positively affect businesses decisions.

By expanding beyond AWS to Azure, Snowflake claim that they will be able to grow massively and lessen the administrative load on customers working with large volumes of data on the cloud. They say that this expansion will also help Microsoft’s customers build refined data sets that can be crucial while building IoT (Internet of Things) applications.

This expansion means that the AWS Cloud platform will lose its exclusivity  on Snowflake’s cloud data warehouse. Speaking about the expansion, Bob Muglia, CEO at Snowflake Computing, explained:

We had to work with Microsoft on some of the things that we needed to make [our product] work [on their platform], particularly around the way we work with Azure Blob Storage that we really had to do a little differently on Azure.

So there are changes we needed to make internally in our product to make it work. Our goal is to have literally the same product on Azure as on Amazon, and we are very confident we’ll get there with Microsoft.

Industry experts say that this expansion is likely to spur competition between AWS and Azure since Snowflake will be available on both platforms. No matter what the outcome, Snowflake is clearly in a win-win situation.

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