February 2, 2017

Salesforce acquires Sequence for UX design services

The UX design firm will integrate with the CRM development team at Salesforce, complementing customer experience design capabilities

Last week, Jojo Roy, CEO of Sequence, a creative design transformation company posted a blog announcing that Salesforce has agreed to acquire Sequence. The acquisition deal was closed earlier today.

Sequence is based in San Francisco and New York, and offers visual design strategies and solutions to brands like Facebook, Best Buy, Peets, EA, Logitech, L’oreal, Amazon, Apple, Google, WebMD, etc. Sequence claims that it connects brands and people through design-driven transformation, creating customer experiences and building digital products. They also provide UI/UX design including prototyping and usability testing.

Jojo Roy wrote on his blog post:

Over the past 11 years, we’ve had the incredible opportunity to work with some of the world’s best-known and most innovative companies.

Our mission has been to lead design-driven transformation by creating innovative digital products and connected customer experiences.

By acquiring Sequence, Salesforce says that it intends to build interactive customer experiences across both digital and physical environments. This acquisition follows Salesforce’s recent acquisitions of Quip and Krux in 2016.

Roy added:

We look forward to continuing that work at Salesforce. Once the transaction closes, we’ll enhance Salesforce’s experience design capabilities, helping companies use the power of design to better connect with their customers in entirely new ways.

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