March 24, 2017

Radix announces largest nTLD sale with casino.online

The domain name was sold by the Registry operator for USD 201,250 in an all-cash transaction through Sedo

This week, Radix, a Registry operator for a variety of domain extensions has announced the sale of casino.online to an anonymous buyer for USD 201,250 in an all-cash deal.

The sale was made through Sedo, the world’s largest domain marketplace. At USD 201,250, Radix says that it is the highest price paid for a single domain in a new gTLD, thus exceeding the previous highest domain name sale of 1.xyz for USD 182,000.

.ONLINE was launched in August 2015, and has some popular websites to its credit. Radix also claims that “casinoonline” is the 4th most expensive keyword in UK and owning a keyword like “casino” will create brand recognition for any company operating in that space.

Sandeep Ramchandani, VP, Business Head, Radix, said:

This sale validates the global potential of our gTLDs owing to their top-notch quality and usability.

As brands increasingly choose new domain extensions for innovative branding of their web address, the valuation of new gTLDs is going higher with each passing year.

Sedo said that the sale of casino.online supports the trend of top sales and higher prices for quality new TLD names in a market where it is challenging to gain the general public’s adoption.

Tobias Flaitz, CEO, Sedo, said:

We believe five and even six-figure sales in this category should continue to be on the rise as Sedo supports Registries with a full suite of marketing and sales activities; helping to grow awareness for premium domains.

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