As the digital advertising industry has evolved over the past decade, publishers, app developers and marketers are increasingly adopting programmatic advertising to facilitate targeted campaigns across all screens and formats.
Keeping up with the times, OpenX, a global leader in creating programmatic advertising marketplaces, has selected Zayo Group Holdings, Inc., to expand its data center footprint to support the growing volume of transactions on its OpenX Ad Exchange. The OpenX Ad Exchange facilitates trillions of transactions yearly for the company’s more than 1,000 publisher clients worldwide.
Given its interconnect-rich data center portfolio and extensive fiber network, Zayo is well positioned to target the ad tech ecosystem. In OpenX’s case, the company will further utilize Zayo’s high-performance communications infrastructure to support current and future growth.
OpenX currently has a dense colocation footprint in Zayo’s Ashburn, Virginia and Oak Brook, Illinois data centers. Under the terms of the new three-year agreement, OpenX will expand colocation in both facilities.
“Zayo’s multi-site portfolio and ability to support high-power density loads helped us win OpenX’s business,” said Greg Friedman, executive vice president, Colocation and Cloud Infrastructure at Zayo. “As we move forward, we’ll work closely with OpenX to potentially leverage other Zayo products and capabilities, including private cloud services, network connectivity and our ‘edge’ colocation facilities, designed to manage latency and performance abilities to the highest standard.”
Shane Garoutte, Vice President, Technology Operations at OpenX, said, “Zayo continues to be a valuable partner for OpenX. Zayo has proven to be adaptable to the needs of our business while offering a competitive price compared to other providers, making the decision to expand our use of their platform an easy one.”