May 10, 2018

Google to acquire cloud-based startup Velostrata

The acquisition seeks to ease cloud migration for Google’s enterprise customers.

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Tech giant Google say that they are all set to acquire Israel-based cloud startup Velostrata to ease migration for their enterprise customers. With this acquisition, Google aims to reduce migration time from on-premise data centers to public clouds to an hour leveraging Velostrata’s virtual machine technology.

Google claim that the enterprise segment had been shying away from them since they were perceived as a cloud company predominantly with no ‘migration-to-the-cloud’ features in their portfolio. They also believe that this perception could hinder their progress in the race for business growth.

In a bid to counter this problem, Google say that bringing an on-premise to public cloud migration feature was necessary. Hence, Google say that they acquired Velostrata to entice enterprise segment customers, allowing them to migrate hassle-free.

According to Google, Velostrata’s platform reduces migration time by separating virtual machines from the data they use, before migrating them outside of the company’s firewall. They also say that Google will easily be able to offer speed, scalability and access to technologies like advanced data analytics and machine learning.

Speaking about this in detail, Eyal Manor, Vice President Engineering at Google Cloud, commented:

This means they can easily and quickly migrate virtual machine-based workloads like large databases, enterprise applications, DevOps and large batch processing to and from the Cloud.

Velostrata are quite delighted with this acquisition, Issy Ben-Shaul, CEO and Co-Founder of Velostrata, commented:

We are proud to join forces and help pave the way for enterprise customers to transform their most demanding enterprise workloads on Google Cloud Platform.

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