March 9, 2018

Google targets Indian enterprises with Cloud Partnership Program

The move aims to penetrate the SMB market in India in a bid to lock horns with global competitors like Amazon, Microsoft and Alibaba.

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Tech behemoth Google have launched a ‘Cloud Partnership Program’ for Indian SMBs in order to compete with Microsoft, Alibaba and Amazon. With this launch, Google seek to empower Indian enterprises with cloud services, pushing their local as well as global ambitions.

According to Google, there are more than 3500 ISVs (Independent Software Vendors) that are not only solving problems for SMBs belonging to India but also for those abroad. By providing their Google Cloud as a solution for this segment, Google say that organizations be able to deliver a unique offering to their customers.

Speaking about this in detail, Rick Harshman, Managing Director, Google Cloud Platform for APAC, commented:

In India alone there are 3,500 ISVs and they are not only trying to solve problems for Indian businesses, but also trying to go global. We think that Google Cloud provides them vehicle to service customers in India as well as globally by building software on top of Google Cloud, then leveraging platforms which is a force multiplier.

This further helps Google and the major technology partners to tag along the partners maintaining a healthy business relationship with local business in turn providing a hand to grow their business.

Google say that their presence in India was almost negligible a few years ago. After witnessing the demand for cloud services and competitors foraying into the Indian market, Google say that amplifying their presence was imperative. They further added that in a bid to lend support to this move, Google even added cloud data centers in the Asia Pacific region.

Explaining this, Harshman added:

We didn’t have a great presence in India prior to 18 months, but we have been making tremendous amount of investment over that period of time to broaden our market awareness, building partner ecosystem, aggressively courting enterprises and SMBs to leverage the Google Cloud.

Industry experts opine that Google has made a smart move by focusing on the Indian market which is rife with SMBs that are now turning to cloud. It will be interesting to witness how the big four of cloud, namely- Microsoft, Alibaba, Google and Amazon consolidate their position in the SMB segment.

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