This month, Big Room Inc., the operating Registry for .ECO announced that corporate and individual trademarks holders can now start reserving their .ECO domain names in the Sunrise Period from February 1st to April 2nd, 2017.
With the backing and endorsement of big environmental organizations like Greenpeace and World Wildlife Fund (WWF), .ECO domain names are expected to become the standard way for any company or individual to showcase their environmental initiatives and efforts.
Trevor Bowden, Co-founder of Big Room said:
The .ECO domain name will soon become a trusted symbol for those that do good in the world and it is only available to people, organizations, companies and products that are committed to the environment.
We know that people and companies are proud of the work that they do to protect the environment – whether it’s work on climate change, conservation, sustainable living or environmentally friendly commerce – the .ECO domain name will serve to be the online trust mark and web address showcasing these remarkable endeavors.
Non-trademark users will be able to register a .ECO domain at premium rates during the Early Access Period from April 18th to 25th, 2017. The extension will then be generally available to the public on April 25th, 2017.