January 25, 2018

Donuts launches domain search service Relevant Name Search

The service aims to leverage geo-targeting, custom search and segmented search features of the tool in a bid to drive domain name search experience.

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Domain registry

New gTLD giant Donuts have launched a domain name search service by the name RNS (Relevant Name Search). With this launch, Donuts say that they will engage users with customized search and geo-targeting features, to convert them into customers.

Donuts say that RNS went through stringent beta testing processes with the likes of DreamHost, eNom, Dynadot and Name.com. They further added that its geo-targeting and custom-search features will allow users to avail promotional offers from preferred verticals. Explaining the need to drive customer engagement, John Pollard, Executive Vice President and General Manager of Donuts registry, said:

We’re passionate about helping our registrar customers, and RNS is another example of our investments in innovation for their benefit.

According to Donuts, RNS is poised to deliver flexible services to both registrars and resellers alike. They further added that in order to maintain a fair balance between both of these stakeholders, producing a neutral and unbiased tool was imperative. Explaining this, Pollard added:

The industry needs an unbiased, configurable and flexible tool that does the best possible job of serving up the best, most relevant names for end customers.

Donut’s RNS, which was beta tested by eNom for an year, has helped the latter improve engagement level of customers significantly says Micheal Fountain, Director of Products at eNom. Emphasizing this, he said:

Having invested heavily to drive traffic to our website, and in domain name diversity, we want to leverage our efforts to engage and convert visitors into customers. RNS helps our visitors find the right domain names quickly, which keeps them engaged and shopping.

In closing, Donuts said that along with being an unbiased and a user-friendly tool, RNS is free of cost to encourage widespread use and adoption.

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