May 31, 2016

.ART – new gTLD dedicated to the art world launching soon

UKCI signs contract with ICANN authorizing the launch of .ART, the first top-level domain exclusively for the arts and culture sector

UK Creative Ideas Limited (UKCI) after signing an agreement with ICANN in late March is all set to launch the new .ART top-level domain. Launching in late fall 2016, .ART is new, undeveloped Internet real estate dedicated to serving the arts and culture communities by providing the infrastructure to enhance and preserve the art industry’s online presence. With more name choice, shorter names, exact match for searches, and immediate identification with the arts, the global art world will have a new opportunity to meaningfully connect to their audiences in the digital realm.

John Matson, CEO of UKCI says:

Our goals are to support existing museums, galleries, artists, auction houses and others in protecting and enhancing their brands, to inspire new organizations to build on .ART real estate, and to make domain names available to younger players to the art scene whose names are no longer available in other TLDs and want to immediately be identified with the art world.

One can learn more about .ART domains at dotart.domains.

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